The young and dynamic Qazmi Mirza, founder & owner of the brand ‘Qazmi’is a self empowered woman. A true example of a self-reliant Indian, she decided to take her brand to the next level during this pandemic.

Says Qazmi, “It’s all started three and a half years ago with small capital investment. Initially, we were selling multiple lifestyle products as footwear, apparel and handicrafts but recently we realized there is a huge opportunity in traditional Art.

Women like to explore more in outfits and Qazmi also wanted to bring Kashmiri Art’ Aari’ to the national platform hence we pivoted only to Ethnic Embroidered Wear.”

As she adds further,” Realizing the importance of online channels during Pandemic and Aatmnirbhar Bharat, we set up our own manufacturing unit and worked on Aari designs.